A form of social media, LinkedIn is the world’s largest professional network, a social network geared to businesses and professionals. The strength of this network is the ability to connect with trusted contacts and exchange information, ideas and knowledge. Initially, LinkedIn was viewed as the social media job search area for professionals.  Although that is still true its application has grown to include those who are seeking to build their professional network, businesses trying to reach out to clients and organizations trying to communicate with potential partners, customers and competitors.

Like other social media applications, LinkedIn provides an opportunity to build a community.  LinkedIn’s greatest benefit for businesses includes the ability for organizations to maintain visibility and compile feedback. 

For the DHBC, communication through LinkedIn will encourage growth in contacts; promote events and meetings all around Halifax. LinkedIn will be beneficial to DHBC in its efforts to expand its communication reach with professionals in HRM and allow for an analysis of DHBC connections. 


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